From MarketXpander Blog
- Top 6 Email Marketing Statistics May 8, 2012
Most of the Marketing Automation and Email Marketing tools have a set of clean and simple metrics which provide the base for marketers to measure what I would call “Effectiveness of Effort”. Planning and executing an Email campaign requires good de...
- Commission Plan for Lead Generation, Business Development Team of IT companies April 20, 2012
Simple Commission plan for Lead Generation, Business Development teams of IT services companies The goal of a commission and incentive plan is to drive the desired behavior which should improve all the lead generation metrics tracked by the marketing ...
- 4 Great Content Ideas for SaaS Marketing April 16, 2012
High quality content is the heart and brain of Marketing for SaaS and other B2B technology companies today. Thinking and executing content strategy like a publisher is very difficult to execute. The biggest challenge is to create unique, relevant...
- Why Ecosystem is critical part of your SaaS marketing strategy? April 16, 2012
Successful SaaS companies need a solid ecosystem to survive and thrive. We all have seen success of companies like SalesForce, and know that its not just the software but also the AppExchange, and the development ecosystem which drives the succes...
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