From MarketXpander Blog

  • Email Subject Line: 3 ways to improve effectiveness of B2B email campaigns July 20, 2012

    Subject line of email is one of the most important considerations for recipients to decide whether or not to open an email. B2B email subject line should be drafted keeping the following in mind: •    It should get the attention of the recipien...

  • 15 Best Practices to get your Landing Pages right May 31, 2012

    Landing pages are standalone web pages, distinct from your main website, that have been designed for a singular focused objective.  The only goal would be to guide them to the intended conversion goal. There are two basic types of landing pages - C...

  • Top 6 Email Marketing Statistics May 8, 2012

    Most of the Marketing Automation and Email Marketing tools have a set of clean and simple metrics which provide the base for marketers to measure what I would call “Effectiveness of Effort”. Planning and executing an Email campaign requires good de...

  • Commission Plan for Lead Generation, Business Development Team of IT companies April 20, 2012

    Simple Commission plan for Lead Generation, Business Development teams of IT services companies The goal of a commission and incentive plan is to drive the desired behavior which should improve all the lead generation metrics tracked by the marketing ...

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