Subject line of email is one of the most important considerations for recipients to decide whether or not to open an email. B2B email subject line should be drafted keeping the following in mind: • It should get the attention of the recipient. • The recipient should find it interesting enough to open the email. [...]
Opt-In lists are mailing lists which consist of recipients who have given their email addresses and shown their willingness to receive emails from your business or service. They are an integral part of email marketing as the responses generated are much higher than the “Spray and Pray” email marketing campaigns. Also the chances of [...]
Simple Commission plan for Lead Generation, Business Development teams of IT services companies The goal of a commission and incentive plan is to drive the desired behavior which should improve all the lead generation metrics tracked by the marketing team and must be aligned with the business goals. If the commission plan is structured well, [...]
High quality content is the heart and brain of Marketing for SaaS and other B2B technology companies today. Thinking and executing content strategy like a publisher is very difficult to execute. The biggest challenge is to create unique, relevant content consistently. This article gives 4 great ideas on reliable sources of high quality, valuable content. [...]
Successful SaaS companies need a solid ecosystem to survive and thrive. We all have seen success of companies like SalesForce, and know that its not just the software but also the AppExchange, and the development ecosystem which drives the success. Why traditional reselling model may not work for SaaS? For several SaaS products, traditional reselling [...]
Software Marketers must think like publishers to be successful in online marketing. That enables them to produce content which is valuable to their customers, and drives more and more traffic to the website, blogs, social channels and other content assets, hence accelerating lead generation. There are two key elements to thinking like a Publisher – [...]
Did you know that 20% of commercial mails are not delivered? There may be several reasons for non-deliverability such as invalid email addresses or emails marked as spam either by the mail server or mail client. These are some of the best practices you should follow to make sure your Emails are delivered to your [...]
One of the key challenge in B2B sales for tele-prospector is to open the call with prospects. Although, tele-prospectors realize that their opening is leading to Not Interested very often, still they repeat the same mistakes, every data on each call and never investigate how to succeed in tele-prospecting. Let’s take an example: Hi Mark, [...]
Recently, I had an opportunity to meet several Inside Sales and DemandGen Managers or heads who are responsible to drive lead generation or revenue targets for their company. It has been interesting to hear similar problems faced by them which came across in different assumptions such as: I have implemented best process in place. But [...]
Three Key phases in B2B Marketing to optimize your marketing campaigns and accelerate revenues Any marketing effort needs to be continuously optimized. But often the key question hovering in the minds of a B2B marketer is that where these optimizations should begin with? B2B firms should optimize their marketing campaigns in three phases as per the [...]