Subject line of email is one of the most important considerations for recipients to decide whether or not to open an email. B2B email subject line should be drafted keeping the following in mind: • It should get the attention of the recipient. • The recipient should find it interesting enough to open the email. [...]
Opt-In lists are mailing lists which consist of recipients who have given their email addresses and shown their willingness to receive emails from your business or service. They are an integral part of email marketing as the responses generated are much higher than the “Spray and Pray” email marketing campaigns. Also the chances of [...]
Most of the Marketing Automation and Email Marketing tools have a set of clean and simple metrics which provide the base for marketers to measure what I would call “Effectiveness of Effort”. Planning and executing an Email campaign requires good degree of patience, creativity and effort. These email marketing statistics help to determine the success [...]
Did you know that 20% of commercial mails are not delivered? There may be several reasons for non-deliverability such as invalid email addresses or emails marked as spam either by the mail server or mail client. These are some of the best practices you should follow to make sure your Emails are delivered to your [...]