Subject line of email is one of the most important considerations for recipients to decide whether or not to open an email. B2B email subject line should be drafted keeping the following in mind: • It should get the attention of the recipient. • The recipient should find it interesting enough to open the email. [...]
Opt-In lists are mailing lists which consist of recipients who have given their email addresses and shown their willingness to receive emails from your business or service. They are an integral part of email marketing as the responses generated are much higher than the “Spray and Pray” email marketing campaigns. Also the chances of [...]
Most of the Marketing Automation and Email Marketing tools have a set of clean and simple metrics which provide the base for marketers to measure what I would call “Effectiveness of Effort”. Planning and executing an Email campaign requires good degree of patience, creativity and effort. These email marketing statistics help to determine the success [...]
Lead Nurturing is a carefully built strategy to stay connected with your prospects, presenting relevant messaging that gets responses and constantly monitoring changes in buying interest that signals a potential movement to the next step in the buying process. The key is not to be aggressively driving the prospect to take action. It is about [...]
There are several marketing automation tools available, and so it is very important to carefully evaluate which one really fits the bill. Lauren Carlson and her team at Software Advice did a survey of marketing automation users to ask what they should have found out before buying the tool. In her excellent article, she summarizes the [...]
Lead Scoring cannot work unless marketing and sales team work very closely together, not only in defining the lead scoring mechanism, but in an on-going effort to refine the Lead Scoring process and make it more relevant for the organization. These are some of the ways they need to work together: The Marketing and Sales [...]
Getting a lead scoring system up and running is certainly a lot of effort (see 8 things Marketing and Sales team needs to do to make it work!), but it is worth the investment and effort. Some of the key benefits of Lead Scoring that you can expect: Measurable RoI on Lead Generation Program – Lead Scoring [...]