High quality content is the heart and brain of Marketing for SaaS and other B2B technology companies today. Thinking and executing content strategy like a publisher is very difficult to execute. The biggest challenge is to create unique, relevant content consistently. This article gives 4 great ideas on reliable sources of high quality, valuable content. [...]
Successful SaaS companies need a solid ecosystem to survive and thrive. We all have seen success of companies like SalesForce, and know that its not just the software but also the AppExchange, and the development ecosystem which drives the success. Why traditional reselling model may not work for SaaS? For several SaaS products, traditional reselling [...]
Software Marketers must think like publishers to be successful in online marketing. That enables them to produce content which is valuable to their customers, and drives more and more traffic to the website, blogs, social channels and other content assets, hence accelerating lead generation. There are two key elements to thinking like a Publisher – [...]
Three Key phases in B2B Marketing to optimize your marketing campaigns and accelerate revenues Any marketing effort needs to be continuously optimized. But often the key question hovering in the minds of a B2B marketer is that where these optimizations should begin with? B2B firms should optimize their marketing campaigns in three phases as per the [...]