Lead Generation and Lead Nurturing
MarketXpander works with technology vendors, such as ISVs and SaaS providers, and help them build a better, stronger pipeline by generating more quality leads through Funnel Filling and Qualifying Inquiries. In addition, we manage and engage the leads till they are sales ready through our customized and focused Lead Nurturing programs.
Our Value Proposition
Our goal is to help technology companies succeed by excelling in their sales and marketing. Our focus in technology industry helps us to gather deep knowledge in the marketing & sales channels, practices, methods, trends and statistics.
B2B Technology Sale can be complex with a long buying cycle and involving multiple buyers. Our ability to understand the process, and apply technology platforms such as Marketing Automation and CRM systems.
Our Global Delivery model provides our customers significant economic advantage, and helps them keep the cost of new client acquisition low.
Our Lead Generation and Lead Nurturing Services:
We understand the client’s business, their target market segments, their ideal customer profile and then help them build a high quality target account list. We map the key decision makers, influencers, users and other “buyers” in the target accounts, and create a validated contact list that is the backbone of every outbound marketing campaign.
We help the clients build a better and stronger pipeline by generating larger volume of qualified leads through different channels
- Inbound Marketing - Creating high inbound traffic to your website, and converting the visitors to leads.
- Outbound Marketing - Creating outbound, targeted campaigns using means such as tele-prospecting, e-mail marketing, content marketing to generate leads.
- Social Media Marketing – Run Social Media Marketing campaigns to engage and convert leads through conversations and content marketing.
We help increase the lead to sales conversion ratio of our clients by prioritizing the leads (both inbound and outbound) and identifying those which are sales ready. We also help you identify the ideal customer profile, and map individuals and companies based on their sales qualification grades
We help clients increase the reach and impact of their marketing events such as trade shows, webinars, conferences, seminars and other industry events by getting more targeted attendees register and confirm for such events.