Contact Discovery and List Building
MarketXpander understands the client’s business, their target market segments, their ideal customer profile and then help them build a high quality target account list. We map the key decision makers, influencers, users and other “buyers” in the target accounts, and create a validated contact list that is the backbone of every outbound marketing campaign.
With our team of dedicated Market Research Executives, expertise in internet based research – social media, forums, discussions; and by leveraging paid databases, we help you:
- Define the target segments
- Create lists of target companies, by researching and validating them
- Identify key decision makers
- Identify warm leads
What you achieve:
- Improved lead quality – With the right set of validated targeted contact list at your disposal, you receive an improved lead quality
- Increased productivity of the outbound marketing campaigns – One of the main reasons of the low productivity of any outbound campaign is the poor quality of leads. Often firms consume a lot of time focusing on only the volume of leads, regardless of them being qualified or non-qualified leads; resulting in low conversions and sales productivity. With our well validated and targeted contact lists, the focus on engaging with highly targeted leads greatly increases.