MarketXpander can help Sales and Marketing leadership of technology companies with custom research services for their strategy development, budgeting and business planning.

Target Market Analysis

Assess your current market potential, and identify the potential in new segments and geographies:

• If you are a software firm developing products across different verticals, we help you identify the potential key markets to focus on, thereby improving your product roadmaps for future.
• If your firm develops products for a niche market, we could help you understand the comprehensive dynamics of the market for better penetration.

Details of the key items covered:

• Market Overview, Structure and Segmentation
• High growth sub-markets and the factors responsible for growth
• Markets with high market share (Identifying the cash cows and their future)
• Leading players and their market share
• Regional break-up of the market size
• Geographic analysis (what are the potential markets across different geographies, which are the factors for high market share or high growth in a particular geography?)
• Market Dynamics (drivers, restraints, challenges, opportunities, regulatory environment, best practices etc.)

Competitor Analysis

Whether you wish to analyze competition for your current products or for your new product launches, or test waters in a specific market segment, MarketXPander can help you analyze and benchmark your business with your competitors with detailed research and analysis. Some of the things that we can help you with:

• Identification of key competitors
• Benchmarking of key competitors across different areas such as:
  • Segments
  • Product Portfolio
  • Financials
  • Best Practices across technology, sales and marketing strategies
  • Thought Leadership
  • Geographic Reach and Performance
  • Partnerships and Alliances

Partner Research

If you are looking to grow internationally through partner channels, or expand your partner network in current geographies, we can help you research, analyze and identify potential partners. Specifically, we can assist with:

• Identification of new partners across geographies and product segments
• Evaluate technology partnerships between companies
• Account profiling for targeted partners
• Track changing global technologies, and regulations which could have an impact on the potential partnership