LeadSquared helps Marketers in generating, managing and nurturing Leads through Emails, Pay-per-click advertising, Social Media and Inbound marketing.
Technology is becoming a key factor in Marketing as digital media is playing a pivotal role in buying cycle in both B2C and B2B worlds. The goal for us was to build a simple, easy-to-use, cost effective software for our customers so they can leverage technology to reach their prospects and customers. Our experience at MarketXpander in providing marketing and lead generation services for multiple companies helped us significantly in shaping up LeadSquared.
You may try it for free by signing up here.
Here is a snapshot of all the features LeadSquared has:
Landing Pages |
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| Landing Page Designer | Create powerful Landing Pages in a matter of minutes using simple designer |
| Built-in Forms editor | Built in form to capture Lead Details |
| HTML, rich text, and image content | Insert HTML text, images and other rick text content |
| Embed audio, video and slideshows | Embed videos and slideshows hosted on youtube, slideshare etc |
| Template Library | Choose any of the conversion optimized Landing Page template from the built in library |
| Configure post form submission workflow | Choose from a variety of options on what happens after a Lead submits the form |
| Compare performance of Landing Pages | Compare Landing pages in visitors, submissions & unique Leads |
| Reuse well-performing Landing Pages | Reuse and re-publish your best Landing Pages |
| Host Landing pages in your domain | Host Landing Pages on <Landing_Page>.yourdomain.com. |
| Multiple trackable URLs for same Landing Page | Use same Landing Page in different campaigns but track the performance separately using tracking URLs. |
Email Campaigns |
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| Email Marketing | Create and Schedule powerful Email Campaigns to any size of target List in a matter of minutes |
| WYSWYG Email Editor | Create rich HTML Email Campaign message using the WYSWYG Email Editor |
| One-to-one tracked Emails | Send quick one-to-one tracked emails or one or more Lead |
| Email Templates | Use one of the many useful Email Templates provided by LeadSquared |
| Reuse well-performing Email Campaigns | Why to create new Email Campaign when a previous well-performing campaign can be copied? |
| Email Personalization using dynamic email fields | Use mail-merge fields to personalize message subject line and body. Each recipient received |
| Email does not go recipients who opted-out. | Auto-filtering of all email addresses that bounced unsubscribed or marked a previous email as spam. Email will not be sent to them even if you include them in a campaign list. |
| Suppression Lists | Use Suppression Lists when you don’t want an Email to go to a group of Leads |
Lead Management |
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| Lead Segmentation | Segment your leads by who they are and what they do |
| Custom Lead Fields | Customize the default fields of Lead as per your business needs |
| Lead Scoring | Increase or decrease worth of a Lead based on change in its numerical score |
| Lead Pulse | Know the key data of Lead : Source, Grade, Score & Stage |
| Lead Deduplication | Prevent duplicate Leads from getting added |
| Notable Activity Tracking | Track all important activity of Leads. |
| Static and Dynamic Lists | Create Static List of fixed and selected leads or Dynamic List that adds leads matching a criteria on the fly |
Analytics |
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| Marketing Dashboard | Analyze the most important activities and results in a given period on Dashboard |
| Email Campaign Performance Analysis | Find who clicked on your Emails, who unsubscribed, which addresses bounced and who reported spam? |
| Landing Page Performance Analysis | Find who visited from what source, who submitted and which Leads are unique. |
| Top Lists & Leads | Track Leads whose score has changed most. Track Lists that have grown most. |
| Track Leads & Visitors website | Track all activities of a Lead on your website and Landing pages. Track what new visitors are doing on your website. |
| Website Traffic Analysis | Analyze traffic sources, top performing search keywords, top visitors on your website |
| Lead Source Analysis | Analyze how different Lead sources work for you |
| Lead Activity Report | Subscribe a daily Lead Activity report capturing hot Leads |
| Daily/Weekly/Month Summary reports | Subscribe to daily/weekly/monthly activity and result summary reports |
Outlook Connector |
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| Track incoming outlook Leads in LeadSquared | Capture Leads and their Activities from your Outlook to LeadSquared |
| Send LeadSquared-tracked Emails through outlook | Send “Trackable” Emails from Outlook to your Leads |
